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Business model generation A handbook for visionaries, game changers, and challengers-[1]-[2010]-[pdf]-[Alexander Osterwalder, Yves Pigneur]

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发表于 2020-2-10 22:07:35 | 显示全部楼层 |阅读模式
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书籍信息:
书名: Business model generation: A handbook for visionaries, game changers, and challengers
语言: English
格式: pdf
大小: 55.8M
页数: 288
年份: 2010
作者: Alexander Osterwalder, Yves Pigneur
版次: 1
出版社: Wiley

简介

<em>Business Model Generation</em> is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need <em>Business Model Generation</em>.
Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
<em>Business Model Generation</em> features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"


目录
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers......Page 1
Seven Faces of Business Model Innovation......Page 12
Table of Contents......Page 14
Canvas......Page 16
The Business Model Canvas......Page 18
Definition of a Business Model......Page 20
The 9 Building Blocks......Page 22
The Business Model Canvas Template......Page 50
Patterns......Page 58
Un-Bundling Business Models......Page 62
The Long Tail......Page 72
Multi-Sided Platforms......Page 82
FREE as a Business Model......Page 94
Open Business Models......Page 114
Design......Page 128
Customer Insights......Page 132
Ideation......Page 140
Visual Thinking......Page 152
Prototyping......Page 166
Storytelling......Page 176
Scenarios......Page 186
Strategy......Page 202
Business Model Environment......Page 206
Evaluating Business Models......Page 218
Business Model Perspective on Blue Ocean Strategy......Page 232
Managing Multiple Business Models......Page 238
Process......Page 248
Business Model Design Process......Page 250
Outlook......Page 268
Afterword......Page 280
References......Page 282

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